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Monday, 05.21.2012 
Start Small, Stay Small
Author: Rob Walling
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Product Details


Notes

targeted to micropreneurs and bootstrappers
not VC-backed startups with huge visions

the idea is for a developer to create a software product

the goal is a lifestyle business
you want to automate your product and marketing

it's a big switch from developer to entrepreneur
you have to learn marketing, you're not just coding for a company

the number one thing is to build something that has a market demand
developers make the mistake of building something cool
but there is no market for their cool idea

go for a small niche instead of a huge market
get focused targeted visitors instead of just mass traffic

learn to build a sales funnel on your website

use virtual assistants and outsourcing
don't try to code everything yourself even though you can
your goal is to save time so you can do the marketing

ideally, automate your startup
then move on to build another
if you can't automate it, you can sell it but don't expect a high price
or you can try to grow it to something bigger

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