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Monday, 05.21.2012 |
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| The Trendmaster's Guide |
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Product Details
Notes
Target knew they couldn't beat Walmart on price
so they focused on being "trend right," customer focused, and design driven
tune in to the little irrelevant details that others ignore
look at things from the customer's perspective and see what's missing
pay attention to design, not just price and quality
focus your products, too many choices for customers reduces sales
look for ways to combine trends in interesting ways
connect to the public through emotions
Einstein: "Not everything that can be counted counts,
and not everything that counts can be counted."
when you're stuck creatively, have some fun, do something crazy!
Yogi Berra: "You can observe a lot just by watching."
achieve resonance by connecting with what the audience thinks is important |
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