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Thursday, 11.20.2008 |
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| The 11 Immutable Laws of Internet Branding |
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Product Details
Notes
very good
internet is business or medium, not both
interactivity is the key
don't use a common name like the category
have a good proper name that is strong
there's no second brand, only number one
advertising is still bigger offline, not online
95% of the global market is outside the U.S.
move quickly, not perfectly
don't think you can be everything to everyone
it's not convergence, focus on divergence
the internet will transform every business |
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